Motivados pelo aumento de educação financeira no Brasil e pelos juros baixos, o número de investidores no Brasil tem crescido vertiginosamente. Além disso, o que se observa é que eles também estão um pouco mais propensos a conhecer mais produtos e a aceitação ao risco. Dentro da enorme gama de produtos financeiros, queremos destacar os fundos de investimento.
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